A traveller pulling a suitcase through a whitewashed street, a yellow Butterblok cube strapped on top
A green Butterblok set on rocks by the sea
A yellow Butterblok cube on a beach towel, clothes visible through the mesh front
A yellow and a green Butterblok case on the back of a car at the beach

The visual packing system

Label it. See it. Pack it.

Smarter packing starts here

Shop the sets See how it works

What it is

Packing, made visual.

For busy brains and overpacked bags

Label it

See through + swappable icon patches

Squeeze it.

Compression zips + internal bungees

Separate it.

Waterproof compartment + laundry roll

Choose your spread.

A set of yellow packing cubes and a mesh laundry bag from the brand Butterbloss, arranged on a clean off-white background. Best for big tripsSee details
6-piece set

Full Spread

£138.00 GBP

Six pieces for longer trips and people who pack a few extras.

What you get: Extra Small Blok · Small Blok · Medium Blok · Large Blok · Wet Blok · Laundry Roll

ColorButter Yellow
Details, photos & sizes
Starter Spread Best for weekendsSee details
3-piece set

Starter Spread

£69.00 GBP

Three pieces for weekends, smaller bags and lighter packing.

What you get: Extra Small Blok · Small Blok · Laundry Roll

ColorButter Yellow
Details, photos & sizes

More from Butterblok

Have a look around

Our StoryTwo years, eight moments, one stubborn idea. Take the QuizCompare the two, take the quiz, try packing a bag. How it Works?The system, the sizes, and what fits where.

Seen in the wild

Come pack with us.

A yellow Butterblok cube on a beach towel beside sunglasses and a straw hat Follow @butterblok A yellow Butterblok cube on a sunny beach beside a surfboard and parasol Follow @butterblok The full green Butterblok set stacked on rocks by the sea Follow @butterblok

Not sure?

Three questions, one answer.

Tell us how you travel and we will point at the set that fits.

1 / 3

How long are you usually away?

The system

See. Squeeze. Swap. Go.

01

Sort by sight

Give each category a Blok and choose the patch that makes sense to you. Structured bases hold the cube open while you pack, and breathable mesh keeps every outfit visible without unpacking anything.

Every piece, named

Six Bloks. Every size named.

The Full Spread, laid out. Hover any dot to see what it is.

All six pieces of the Butterblok Full Spread in Butter Yellow, including the Wet Blok and the Laundry Roll
Laundry Roll · stuff-all bag
Small · 26 × 21 cm
Extra Small · 25 × 11 cm
Wet Blok · 33 × 25 cm
Large · 33 × 25 cm
Medium · 33 × 18 cm
A Butterblok Starter Spread in Butter Yellow

Make it yours

Swap the patch, change the system.

Five icon labels plus two blanks you can write on — a kid's name, a destination, whatever helps you find it.

0 of 3 chosen

Every set ships with a full sheet of swappable labels, including the two blanks.

And here they are on the real thing

A green Butterblok Medium cube with a T-shirt patch on the front
MediumTops patch. Two or three days of shirts.
A green Butterblok Large cube with a trousers patch on the front
LargeBottoms patch. Trousers, jeans, the bulky half.
A slim green Butterblok Small cube with an underwear patch on the front
SmallUnderwear patch. The one you open last, in a hurry.
A green and cream Butterblok Wet Blok with droplet zip pulls
Wet BlokThe two-tone one. Damp stays on its own side.
The green Butterblok Laundry Roll opened out into a tall mesh bag with a shoulder strap
Laundry RollOpens out into a hanging bag for everything worn.

Size guide

Every Blok, to scale.

Drawn from the real measurements, so what you see is the proportion you get.

Scroll to see them all

Cabin case · 40 × 55 cm

Cabin case · 40 × 55 cm Tap a Blok to place it inside

Extra Small XS · 25 × 11 cm
Small S · 26 × 21 cm
Medium M · 33 × 18 cm
Large L · 33 × 25 cm
Wet Blok W · 33 × 25 cm, wet layer
Laundry Roll 26 × 40 × 13 cm, stuff-all bag

Measurements are the flat, unpacked size of each Blok. The compression zip reduces depth once packed.

Try it

What fits where.

Choose a bag. Tap a Blok.

Your Bloks

Tap a packed Blok to take it out

Try one:

A rough guide to how the sizes stack, not a measured fit for a particular bag.

Shop the spreads

Out in the world

A place for every packing category.

Mesh to see what is inside, compression to squeeze it down, and a separate place for worn and wet.

A suitcase packed loose beside the same clothes packed into Butterblok cubes Before & after
Loose on the left, Bloks on the rightLoose on the left, Bloks on the right.
Yellow and green Butterblok cubes half packed with folded clothes on a bed
One category per BlokYellow and green mixed together, because that is what people actually buy.
A yellow Butterblok set on a hotel bed beside an open suitcase and a laptop
The set laid out beside an open caseCase open on the bed, cables everywhere. A normal Tuesday.
Hands packing green Butterblok cubes into a suitcase outside a tent Field test
Packing straight into the casePacked outside a tent with the wind going.
The green Butterblok Laundry Roll hanging on a bathroom door
Give worn clothes their own spaceThe Laundry Roll doing the job it was invented for.
Open green Butterblok cubes on a bed with clothing visible through the mesh
See what’s inside through the meshYou can see what is in each one without opening a single zip.
A hand lifting a yellow Butterblok cube from a hotel bedside table
Lift out one Blok, not the whole casePacking without turning the lights on and waking anybody up.
A traveller walking a suitcase through a sunlit street with a yellow Butterblok cube on top
Packed and ready to goTwo years of samples ended up looking like this.

How it got made

Two years, in eight moments.

Yellow and green Butterblok cubes packed with folded clothes on a bed Before

01 · The chaos

Clean and dirty, mixed

A bag that explodes the moment you open it.

Getting it to you

Shipping, before you get to checkout.

Everything ships tracked, and duties and import taxes are already paid — nothing extra to settle when it arrives. We currently deliver to 45 countries.

United KingdomTracked, door to door Around 5 working days Calculated at checkout
European UnionAll 27 member states · duties and taxes already paid Around 5 working days Calculated at checkout
AsiaHong Kong, Japan, Singapore, South Korea, Taiwan, Macau, China, Malaysia, Thailand, Vietnam, the Philippines, Indonesia, India and Sri Lanka · duties and taxes already paid Around 5 working days Calculated at checkout
North AmericaUnited States and Canada · duties and taxes already paid Around 7 working days Calculated at checkout
AustraliaTracked, door to door · duties and taxes already paid Around 7 working days Calculated at checkout

Every order is tracked

You get a tracking number by email the moment your parcel is collected, and you can follow it the whole way. If tracking stops updating for more than a few days, email us and we will chase the carrier for you.

Duties and taxes included

We collect duties and import taxes up front and they are included in your shipping, so there is nothing to pay the courier on the doorstep and nothing held at customs waiting for a payment.

Ask about your destination

Delivery times are working days from dispatch and can run longer over public holidays or if customs takes a closer look. Your exact shipping cost appears before payment at checkout.